Most Brides make this Mistake with Off-the-rack Gowns
Drawing on over 38 years of experience in the bridal business, I can tell you that 90% or more of brides get their gowns off-the-rack. That is not the mistake I'm referring to. A bride can get a beautiful gown, the gown of her dreams, off-the-rack at just about any bridal shop around.
The mistake I'm referring to that most brides make is in relying on the fitting "process" that most — not all, but most — bridal shops use. You can see what I'm talking about if you watch the TLC show, "Say Yes to the Dress."
In that show you'll see that most brides choose from pictures the gowns they like, and then the clerks bring out those gowns, the brides put one on, stand in front of a mirror, and the fitter pins the gown down the back to get it to fit the bride.
What's going on here is that it's just too expensive for most bridal shops to have BOTH a huge selection of STYLES of gowns, and then to have all those styles in a lot of different SIZES, too. For example, a good retail bridal shop may have 200 or more different styles of dresses.
If they were to have 1 of each size, from 0 to 20 let's say, that shop would need to have $1 million or more worth of inventory. But also, that shop would need to spend more money each month in rent or mortgage payment for a much bigger area to hold all that inventory.
That's just too much money. Practically no bridal shops can afford to do business that way.
The alternative, for most shops, is to have only 1 gown of each style, have it in a large size like a 16 or an 18, and use that as the gown that all the brides try on. When a bride decides she wants that gown, then they order it in her size.
Here's where the mistake, the problem, comes in. The bodice/cup area of a size 16 or 18 gown fits very nicely around the breasts of most brides. But if that bride is a size 12 or smaller, when her actual gown comes in, it will have a bodice/cup area that is smaller than the gown she tried on at the bridal shop, and the gown that looked so good before suddenly has issues that need to be addressed.
Suddenly her gown isn't fitting right. Her breasts are popping out some where that they didn't pop out at the bridal shop.
When that happens, if the bride does not have a skilled alterations person to help her — and many bridal shops do not have skilled alterations people who work there — her wedding day is going to be special alright, but not in the way she dreamed about, because she'll end up wearing an ill-fitting gown on the most important day of her life.
What questions can a bride ask a bridal alterations shop that will guarantee she's found a quality shop? You can find that answer in a very short, 90 second video, right here.
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